GIP: B2B2C Video and Image Batch Processor
The website was crafted to provide a seamless experience for professional users, with an emphasis on clarity, efficiency, and accessibility. My role involved collaborating closely with stakeholders to understand the needs of the target audience, translating these insights into intuitive interfaces that drive engagement and conversions.
Project Requirements Collected from User Research Survey
Quote:
“I need a reliable and straightforward solution that lets my team focus on being creative, not on troubleshooting or wasting time on manual tasks.”
Goals
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To optimize the process of batch processing video and image files, reducing the time spent on repetitive editing tasks.
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To manage large volumes of media assets efficiently with sufficient storage and organizational capabilities.
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To maintain high-quality standards in content production with minimal errors or delays.
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To integrate media processing workflows seamlessly with existing tools and platforms via APIs.
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To ensure whole team has access to reliable customer support and troubleshooting when needed.
Frustrations
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Current tools are either too basic or too complex, with steep learning curves and unnecessary features.
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Free tools often come with limited storage and lack advanced functionality, which disrupts workflow efficiency.
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Difficulty in managing user roles and permissions across her team, leading to inconsistencies in project handling.
Needs
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A reliable, easy-to-use platform that allows batch processing of videos and images with consistent quality.
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More storage space to handle the increasing volume of projects, especially during peak seasons.
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Advanced user management features to easily assign roles and permissions within the team.
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A platform with robust APIs to connect with other tools and streamline their overall digital workflow.
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Access to prompt and helpful customer support for immediate resolution of issues.
Technology Preferences
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Comfortable with cloud-based platforms that offer real-time collaboration and access from any device.
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Prefers tools that integrate well with Vimeo, Adobe Creative Suite, Google Drive, and other commonly used marketing and content tools.
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Values straightforward, intuitive interfaces with minimal training required for team.
UI and UX design on Figma
Established a design system for GIPS, creating a comprehensive UI library with reusable components, scalable patterns, and visual guidelines, streamlining the development process and ensuring consistent user experience across products.
Designed responsive, mobile-first UIs for both web and mobile platforms, enhancing user experience across devices, and conducted usability tests, iterating designs based on feedback.
Collaborated with stakeholders and the development team to align design solutions with business objectives, creating GIPS interfaces and delivering 13 demo testing kits under tight deadlines, receiving positive feedback from primary users.
Partnered closely with the marketing team to develop compelling pitch presentations, featuring enhanced interactive prototypes and production animations, leading to increased investor interest, buyer inquiries, and online traffic.
